Question 1

What exactly is the Trust Layer Sprint?

Accepted Answer

It's a one-week done-with-you sprint where we build your complete organic content system. You get a 90-minute Brand Foundation Call, a 30-day content plan, 5 content buckets plus content accessories we find for your brand, a 30-hook swipe file, DM keyword and CTA structure for every post, your own Trust Layer dashboard pre-loaded with everything, and a full walkthrough recording, so you can run it, solo or with a team, without us in the room.

Question 2

How is this different from a retainer or done-for-you service?

Accepted Answer

The Sprint is a one-time delivery. We build the system and hand it to you, and you run it, whether that's just you or a team. If you want us managing content on an ongoing basis after that, that's a separate conversation, but the Sprint is designed so you don't need us after week one.

Question 3

I already run paid ads. Why do I need this?

Accepted Answer

Especially because you run paid ads. Ads bring cold traffic to your profile, and if that profile is empty or inconsistent, the click doesn't convert. Your targeting isn't the problem. There's nothing there that builds trust before a call, and the Trust Layer is what backs up your ad spend.

Question 4

How much time does this take from me?

Accepted Answer

One 90-minute Brand Foundation Call. That's it. Everything else is built by us and delivered to you. After handoff, you need around 30 minutes a week to film and post, whether that's you alone or split across a team, and the scripts and plan handle the rest.

Question 5

What happens after the sprint ends?

Accepted Answer

You have a complete content system you can run independently, solo or with a team. Average client sees their first inbound prospects within 7 days, and by day 90 is running 250K+ views a month.

Question 6

How many spots are available?

Accepted Answer

We take 7 sprint clients per month to keep quality high. If this month is full, we'll offer you the next available start date on the call.

The frameworks I use to build a founder's Trust Layer

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When you want the whole thing built out

What runs behind the content

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