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Name your mechanism
The one phrase for what you do, run through the 3 checks that make it yours instead of another vague positioning line nobody remembers.
Paid system · one-time
This is the complete machine I run behind every post I write: name your own mechanism, build the 3-post profile funnel, and run the 5 post types and Content Rubric that turn a cold click into pipeline. Not theory, the exact system, yours to run yourself.
What you get
The one phrase for what you do, run through the 3 checks that make it yours instead of another vague positioning line nobody remembers.
The exact order, qualifier, proof, mechanism, that turns a cold click from your ad into someone who already half-trusts you before they read post four.
Proof, Mechanism, Belief-shift, Knowledge-dump, Document. Every post fits one of five jobs, plus 20 fill-in-the-blank titles so you're never starting from nothing.
Score every post before it ships, then run the exact 4-day rotation for your first month so you stop guessing what to post next.
The short version
A 12-page PDF: your named mechanism, the 3-pinned-post profile funnel, the 5 post types, the 20-title swipe file, the winner-to-paid loop with real spend numbers, the Content Rubric, and a 30-day launch calendar.
The idea underneath it is simple. Your cost per lead doesn't need to move, your close rate does, because a cold click that's already seen your proof and your mechanism converts differently than one who's never heard of you.
It's for founders already running ads or already posting, with real revenue behind them, who don't have the organic layer that makes their traffic trust them before the call. No community, no calls, just the system, run it yourself.
Your mechanism, your profile funnel, your post types, your calendar. It lands in your inbox as a PDF right after checkout.