The Trust Layer Workbook
The personal brand workbook for founders who already tried content and watched it not land. Work through it at your own pace, fill in your answers as you go, and finish with a brand strangers trust before they ever get on a call with you.
- DiagnoseThe stranger test, the content-or-trust diagnosis and a live content ROI forecaster
- PositionYour one main thing in ten words, your best client in their own words, and your belief-shift
- ProfileThe 3-post profile funnel, with a live preview of your bio and pinned posts as you write them
- CreateThe five content buckets, the read-aloud hook method and the 16-point content rubric
- ConvertOne keyword → one DM, and the seven-minute keyword test
- Run itYour weekly rhythm and the Friday check that finds the bottleneck from the top down
Built by Isaac De Persig, personal brand consultant for founders. The same thinking behind the Trust Layer Sprint.- 01The Stranger Test · What a stranger decides about your profile in thirty seconds
- 02Do you have a Content Problem or a Trust Problem? · The diagnosis most founders skip
- 03The Content Forecaster · What a month of posting turns into, from views to revenue
- 04Your One Main Thing · What you want your market to know you for, in ten words
- 05Best Client vs. Worst Client · Who you are for, in their own words
- 06Your Belief-Shift · The thing your industry believes that you know is wrong
- 07The 3-Post Profile Funnel · A bio and three pinned posts that do the selling
- 08The Five Buckets · Five jobs a post can do, and a line for each
- 09Hooks · Skeletons worth stealing and the read-aloud method
- 10The Content Rubric · Score every post before it goes up
- 11One Keyword → One DM · Turn a viewer into a conversation
- 12Run It · The weekly rhythm and the Friday bottleneck check
What is a personal brand workbook?
A personal brand workbook walks you through building your brand by writing it out, chapter by chapter, instead of just reading about it. This one has twelve interactive chapters for founders: you diagnose why your content is not converting, choose the one main thing you want your market to know you for, rebuild your profile, write your content buckets and hooks, and finish with a one-page Trust Layer you can print.
Who is this personal brand workbook for?
Founders running a real business who already tried content and watched it not land. It is built for people who need strangers to trust them before a sales call, not for beginners looking for posting tips.
How long does the workbook take?
About three hours in total, at your own pace. Every answer saves in your browser as you type, so you can stop after any chapter and come back to it later.
Is the personal brand workbook free?
Yes. The first three chapters open straight away, and entering your email unlocks the other nine at no cost.
What is the Trust Layer?
The Trust Layer is everything a stranger sees before they talk to you: proof that it works, a named mechanism that explains why, and one main thing repeated until your market knows you for it. When it is built, prospects show up already sold on the founder.