Type your numbers into each field. Red means below benchmark, green is on target, gold is above. Then look at which stage the forecaster flags, because that is the one costing you the most.
Views are a vanity metric. A post with 2,000 views that starts three conversations with the right founders beats a post with 200,000 views that starts none. Nudge one rate up a few points and watch how far the revenue line moves. That is why you fix the trust between the view and the conversation, not just the reach.
How the content ROI math works
Posts per month
A month averages 4.33 weeks, since a year has 52 weeks across 12 months. So 6 posts a week is 26 posts a month, not 24. Multiplying by a flat 4 would leave a month of posts off your yearly forecast.
Every stage multiplies the one before it
Posts times average views gives you monthly views. Views times your profile visit rate gives you profile visits. From there the forecaster splits into the two funnels founders actually use: a keyword DM funnel, where profile visits turn into conversations and conversations book calls, and a link-in-bio funnel, where profile visits click your link and book on the page. Booked calls times your show rate gives you calls held, and calls held times your close rate gives you deals. Deals times your offer price is the revenue your content produced.
Posts each
The right-hand column turns every stage into a cost you can feel: how many posts it takes to produce one profile visit, one conversation, one booked call and one deal. If a single deal takes 40 posts, you know what a month of skipped posting is really costing you.
Your biggest leak
The forecaster finds the rate that sits furthest below its benchmark and tells you what it means. It also works out how much monthly revenue you would add by bringing just that one rate up to the bottom of its benchmark, with the same number of posts. Most founders find their leak sits between the profile visit and the conversation, which is a trust problem, not a content problem.
Content conversion rate benchmarks
Ranges for a founder-led account under 10K followers selling a service. Use them to steer by, then replace them with your own numbers once you have a month of data.
| Stage | Benchmark | Source |
|---|---|---|
| Avg views per post | 300 to 1,000 | Reels from accounts under 5K followers average about 300 views, 5K to 10K about 1,000 impressions (Socialinsider) |
| Profile visit rate | 1.5 to 3% | Median profile visits against median reach for Instagram business accounts (Databox) |
| Conversation rate | 2 to 5% | Rewire Your Brand working range, no public benchmark exists for keyword DMs |
| Link click rate | 2 to 4% | Typical bio-link click-through rate (Linkie) |
| Booking rate | Around 30% | Rewire Your Brand standard for DM conversations |
| Page booking rate | 12 to 30% | Median booking page converts 15.1% (Lunacal) |
| Show rate | 65 to 85% | Scheduling median of 77% (Lunacal), 65% and up is strong for consulting calls (SalesKick) |
| Close rate | Around 30% | Rewire Your Brand standard, higher when trust is built before the call |
| Minutes per post | Under 30 | Rewire Your Brand standard for scripting, filming and editing one post |
Content ROI questions founders ask
How do you calculate the ROI of social media content?
Start with the posts you publish in a month, multiply by your average views per post, then multiply through each conversion rate in your funnel: views to profile visits, profile visits to conversations, conversations to booked calls, booked calls to calls held, and calls held to deals. Deals multiplied by your offer price is the revenue your content produced. The forecaster on this page runs that math for you as you type.
How many posts does it take to get a client from content?
At typical benchmark rates for a founder account under 10K followers, it takes roughly 40 posts to produce one deal. That number drops fast when one stage improves. Lifting the rate of profile visits that turn into conversations from 3% to 5% cuts the posts needed per deal by more than a third, with the same views.
What is a good profile visit rate on Instagram?
Around 2% of views turning into profile visits is typical, based on Databox benchmarks of median profile visits against median reach for Instagram business accounts. Anything from 1.5% to 3% is on target. Above 3% means your posts are making people curious about who you are.
What is a good booking rate and close rate for sales calls from content?
Around 30% of DM conversations booking a call is standard, and around 30% of calls held closing is standard. Both climb when the prospect already trusts you before the call, which is the whole point of building a Trust Layer.
Why are views a vanity metric?
Views tell you how many people saw a post, not how many of the right people started a conversation. A post with 2,000 views that starts three conversations with your ideal buyers will make more money than a post with 200,000 views that starts none. Track the stages after the view, because that is where revenue is decided.
The forecaster shows you where the funnel leaks. The assessment shows you why.
Take the free Trust Layer assessment and see which part of your positioning is stopping strangers from trusting you before the call.