Free self-guided course · by Isaac De Persig
Built by Isaac De Persig, personal brand consultant for founders. The same thinking behind the Trust Layer Sprint.
The Trust Layer Workbook
The personal brand course for founders who already tried content and watched it not land. Work through it at your own pace, fill in your answers as you go, and finish with a brand strangers trust before they ever get on a call with you.
12Chapters
~3 hrsStart to finish
$0Free
The six parts
- DiagnoseThe stranger test, the content-or-trust diagnosis and a live content ROI forecaster
- PositionYour one main thing in ten words, your best client in their own words, and your belief-shift
- ProfileThe 3-post profile funnel, with a live preview of your bio and pinned posts as you write them
- CreateThe five content buckets, the read-aloud hook method and the 16-point content rubric
- ConvertOne keyword → one DM, and the seven-minute keyword test
- Run itYour weekly rhythm and the Friday check that finds the bottleneck from the top down
Everything you write stays on this device. Leave halfway through and it will be here when you come back. If you want to carry on from another laptop, export your answers from the last page and import them there.
Built by Isaac De Persig, personal brand consultant for founders. The same thinking behind the Trust Layer Sprint.